This masonry office tower, which opened in 1927, has received a complete reworking to reposition it as an up-to-date retail and business center. L+M has acted as both the architect of record and project manager, restoring and waterproofing the classic 34-story façade, creating two new lobbies for the 370,000 sq ft building, and managing the creation of a retail outlet for Sephora on the first two floors.
Centrally located in the heart of Fifth Avenue’s main retail area, the building marks the entrance to the city’s “Diamond Street,” a one-block-long jewelry emporium. The extensive restoration, including the crown atop the structure, required replicating missing decorative elements and repairing the Art Deco supports for the large gargoyles at the building’s top.
